To be the industry leader of electronics and home appliances across all products and drive to become a public company that would ensure its existence for future generations.


Company with a modern thought and features, global guidance and specifications, contribute in the reconstruction of the economy through business, and in the community service and development of the country.


Our business philosophy is to contribute to society through quality activities tailoring to customer wants. “Working closely today with our customers, building strong ties to local communities we serve, and responding positively to the future challenges, “are principles we care.

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