Samsung Electronics Co. Ltd., a global leader in digital media and digital convergence technologies, held its home appliances and AC distributors’ seminar in the presence of Adnan Matbouli, president ofUnited Matbouli Group, along with Fahad Al-Zomaia, CEO of United Matbouli Group, and 200 distributors, retailers and clients in Jeddah. Showcased at the event was its new lineup of home appliances for 2015.


The new products included air conditioners, refrigerators and washing machines designed to enhance every day’s life with smart solutions.
KeeWon Park, GM at Samsung Electronics in Saudi Arabia, said: ‘Samsung’s 2015 home appliances fit today’s fast-paced modern lifestyle thanks to the most advanced features, which are guaranteed to elevate our consumers’ lives and enable them to enjoy their homes.”
Al-Zomaia said: “Samsung has led the path to innovation. Its products always surprise us and cater to the consumers’ daily and futuristic needs. Samsung has been committed through all of its product ranges to deliver an always different and distinguished approach to a smarter life by delivering on the next-generation level of technology to help consumers with their daily tasks.” 
The groundbreaking innovation starts with laundry, he said, adding that it is the latest top load washer, which solves this with a simple yet revolutionary feature. The top of the Activ dualwash washing machine includes a built-in sink with water jet and gentle scrubbing surface, providing a separate space to pre-treat tough stains. The Activ dualwash adds additional convenience and peace-of-mind with its Magic Dispenser.
The new triangle design air conditioner was also perfectly designed for the modern home, a product that can deliver true value to our consumers. It complies with the latest SASO energy regulations. The new triangle design air conditioner also features an energy-efficient digital inverter technology.
The refrigerators’ lineup presented the RT6000.


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